Yandex Direct Setup
Yandex Direct Setup for companies that need to launch campaigns with correct keyword targeting, goals and budget control. We build around a concrete workflow, users and a measurable business result.
More →Service Area
PPC Advertising
We manage paid advertising around lead cost, traffic quality and real conversions.
Service Areas
Campaign Management and Optimization
Campaign Management and Optimization for companies that need to continuously improve active advertising performance. We build around a concrete workflow, users and a measurable business result.
More →Advertising Campaign Audit
Advertising Campaign Audit for companies that need to identify wasted ad spend and settings that limit results. We build around a concrete workflow, users and a measurable business result.
More →End-to-End Analytics and Goal Tracking
End-to-End Analytics and Goal Tracking for companies that need to connect marketing sources with leads, deals and revenue. We build around a concrete workflow, users and a measurable business result.
More →At InWeb, PPC Advertising starts with a business problem rather than a technology list. We define what should improve after implementation: sales, leads, process speed, service quality or data visibility.
What this direction covers
Depending on the project, we work with Yandex Direct, keywords, ad copy, negative keywords, retargeting, goals, bidding and end-to-end analytics. The solution is designed around current infrastructure, integrations, security requirements and future scale.
InWeb approach
Before implementation we agree on scope, priorities and acceptance criteria. After launch we can continue with technical support, content, SEO, advertising or further product development.