PPC Advertising
Advertising Campaign Audit
Advertising Campaign Audit for companies that need to identify wasted ad spend and settings that limit results. We build around a concrete workflow, users and a measurable business result.
Tasks
The objective of Advertising Campaign Audit is to identify wasted ad spend and settings that limit results. We first review the current process, users, data and constraints so the first release stays focused.
Features and advantages
The scope may include account structure, keywords, negatives, bids, auto-targeting, goals, attribution and landing pages.
- features based on real workflows;
- architecture ready for growth;
- analytics planned before launch;
- less manual data transfer.
How we work
- Briefing and current-state analysis.
- User journeys and requirements.
- Architecture, interfaces and integrations.
- Development and testing.
- Analytics, launch and further development.
Result
You receive a working Advertising Campaign Audit solution with agreed logic, validated scenarios, analytics and a clear development path.